Turn the followers you already have into clients who pay. Without posting more, without ads, without copying anyone.
One live session with Jake Peters and Reid Seddon. The exact system we use to grow to 100k followers in 11 months and build a business that just did $200k in a month off the back of it. Every rule, actually. This is the whole system with nothing held back.
Save my free spot
The whole system. Live, in ninety minutes.
Why most followers never buy, and how to attract the ones who do
The follower quality rule changed everything for us. The worst thing you can have is followers that do nothing, and copying trends is exactly how you get them. We'll show you what to do instead.
Trial reels, start to finish
How we test content every single day without our main feed ever seeing a flop. The four rules, the golden rule everyone breaks, and how to know which video deserves ten more versions.
The two-account setup that turns attention into money
Reid's second account has 4,200 followers and makes more money than his main with 97,000. Top of funnel on the main, bottom of funnel on the second. We'll show you how people move between them.
Why volume is inputs, not time
People hear "post a thousand videos" and think that's years. Three a day is a thousand videos in three hundred and thirty-three days. A thousand tests most people in your niche will never run.
"No one buys from a business anymore. They buy the person behind it. The trust gets built before you ever speak."
Free for everyone on the live session
The Trial Reel Playbook
The four rules, how to read your trial reels, and your next ninety days on one page. Everything from the session, written down so you can run it Monday. It doesn't go out with the replay.
The Content Calendar
Three formats, two accounts, one week. Which format sits where in the funnel and on which account, then a grid with four trial reel slots a day to write into, a second account row from week four, and a box to tick when one wins. Its own PDF, so you can print a stack.
Two people who do what they teach
Jake Peters
Boat captain at 19. Dropped out of a business degree, worked in a marketing agency, went all in on organic. First dollar online at 3,000 followers. Now runs the content system his clients pay to build with him.
Reid Seddon
Finished a psychology degree, then chose this over a career in sports psychology. Grew to 100k followers in 11 months by posting four times a day and treating every video as a test.
Built for people who already post
Coaches and founders with followers who aren't paying them yet.
- ✓You already post, even if it's inconsistent and nothing's landing.
- ✓You've got followers, and one video went off once and you couldn't repeat it.
- ✓You'll do the volume once you know what to make.
Not quite there yet? Come anyway. It's still the best ninety minutes you'll spend on content this month, and the Playbook works from zero.
Is it actually live?
Yes. Both of us, live, answering questions at the end.
Will there be a replay?
For 72 hours. The people who get the most out of it are there live, because the Q&A is where the specific answers happen, and the Playbook only goes to the live room.
Who is this for?
Coaches and founders who already post and already have some followers, and want those followers turning into paying clients.
It's live, it's free, and we're teaching the whole system. Bring a pen.
Save my spot